Homatic welcomes 59-year-old Claus Rode as sales director. With an extensive background in business development and growth strategy, Claus is set to play a central role in driving Homatic’s ambitious growth journey.

“Homatic has been recognized with Børsen’s Gazelle Award for the past two years, and with an ambitious growth plan for the coming years, I look forward to contributing to that journey. I’m eager to collaborate with both existing and new clients to create value and ensure we continue to deliver innovative solutions,” says Claus Rode.

Claus joins Homatic from SEGES Innovation, where he has spent the past few years as director of business development. There, he led major contract negotiations and played a pivotal role in driving growth through strategic partnerships.

Before his time at SEGES Innovation, Claus Rode built a long career at LINAK A/S, where he played a key role in leading the company’s entry into the U.S. market. With a strong background in customer insights and market expansion, Claus has worked closely with both clients and R&D to develop innovative solutions that support sustainable business growth.

Driving growth in engineering services

At Homatic, Claus Rode’s main focus will be on expanding the company’s consulting business and driving sales of technical consulting services to companies in need of specialized expertise.

Claus Rode will also have overall responsibility for sales and budget management as well as sourcing and marketing, and he will work closely with the Executive Board to ensure that the company’s commercial efforts are prioritized and developed in line with the overall strategy.

With Claus Rode on board, Homatic is ready to accelerate growth and strengthen its position as a leading provider of engineering services.